Brand Manager

Job Code: C-249/001/552
Industry: Food & Beverage

Job Summary:
The Brand Manager is responsible for building and executing brand strategies that resonate within specific cultural contexts, tailored to European and/or Arabic-speaking markets. This role involves maintaining brand alignment with global goals while ensuring cultural relevance in messaging, campaigns, and market presence. The Brand Manager will work cross-functionally to drive growth, build brand loyalty, and increase market share in these regions.

Job Responsibilities:
1. Brand Strategy Development:

• Develop and implement tailored brand strategies for European or Arabic-speaking markets.
• Analyze market trends, consumer preferences, and competitor activities in these regions.
• Adapt brand messaging to appeal to cultural and language-specific nuances.

2. Brand Positioning and Identity:

• Maintain brand positioning, voice, and identity consistency, while ensuring regional relevance.
• Customize visuals, messaging, and tone to align with regional cultural contexts.

3. Market Research and Analysis:

• Conduct market research to understand audience preferences, perceptions, and cultural insights.
• Track regional trends and competitor actions to identify growth opportunities.
• Use data-driven insights to adjust branding strategies for European and Arabic-speaking markets.

4. Cross-functional Collaboration:

• Collaborate with marketing, product, sales, and design teams to create cohesive and culturally relevant campaigns.
• Coordinate with external agencies specializing in European or Arabic markets as needed.
• Lead creative teams to develop region-specific content.

5. Campaign Management:

• Oversee the development and execution of marketing campaigns in European and/or Arabic regions.
• Track performance metrics, optimize strategies, and ensure campaigns align with regional KPIs.

6. Brand Performance Monitoring:

• Analyze brand health metrics (e.g., awareness, loyalty) in target regions, reporting to stakeholders.
• Implement strategic actions to address regional brand performance needs.

7. Budget Management:

• Manage regional brand marketing budgets for maximum efficiency and ROI.
• Ensure cost-effective allocation of resources across campaigns.

Job Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in brand management, preferably with exposure to European or Arabic-speaking markets.
• Food industry experience is required.
• Fluent in English and either a European or Arabic language.
• Strong analytical skills with proficiency in market research and data analysis.
• Exceptional communication and cross-cultural understanding.
• Experience with digital marketing platforms and social media trends in the specified regions.

Key Skills:

• Cultural Adaptation & Market Insight
• Strategic Planning
• Analytical & Market Research Skills
• Project Management
• Communication & Collaboration
• Budget Management
• Creativity

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