Content Marketing Manager

Job Code: 235/001/648
Industry: Manufacturing
Working Days: Monday - Friday

Job Brief:
We are looking for a creative and strategic Content Marketing Manager to lead and execute the company’s content strategy. The role involves creating impactful, engaging content across multiple formats to enhance brand positioning and internal communication while driving thought leadership and audience engagement.

Job Responsibilities:
Content Strategy and Planning

• Develop and implement a comprehensive content marketing strategy aligned with the company’s objectives and brand positioning.
• Create and manage a content calendar covering blogs, whitepapers, case studies, webinars, newsletters, and social media content.
• Identify key themes and narratives to support the customer journey and the company’s value proposition.

Content Creation and Management

• Lead the creation of high-quality content, including blogs, whitepapers, thought leadership articles, reports, and multimedia assets.
• Collaborate with subject matter experts and industry partners to produce expert-authored content.
• Ensure content aligns with the company’s tone, messaging framework, and brand guidelines.

Content Distribution and Promotion

• Design and execute content distribution strategies across the website, email, social media, and digital campaigns.
• Support SEO strategies, PPC campaigns, and ABM initiatives through optimized content.

Performance and Analytics

• Track and analyze content performance to inform future strategies.

Internal Communications

• Develop internal newsletters and support employee engagement initiatives.