Head of Marketing & Communications

Job Code: 193/001/706
Industry: Education

Job Purpose:
The overall purpose of the Head of Marketing is to develop and implement a full-scale marketing and branding as well as digital tactical plan for the university that enhances its visibility for student recruitment and engagement activities wherein the university should then be positioned as a first-rate institution in UAE and international markets through integrated marketing campaigns, digital transformations, and stakeholder engagement.

The incumbent. will lead the broad aspects of brand management, digital marketing, and content strategy as well as conducting market research while ensuring that all is aligned to the institutional goals. One of its main tasks is lead generation through data-driven marketing, including digital advertising, social media, CRM tools, and analytics to optimize campaigns and increase engagement.

Thus, this role is also about leading the marketing team's budget, partnerships, and other outside agencies in ensuring innovating marketing of the university devoid of draining resources as well as maximizing impacts. The Head of Marketing will work with admissions, academic teams, and senior leadership in developing strategies that enhance student recruitment and retention alongside institutional development.

In the end, this is where the university need a most-strengthened brand, a more vibrant presence, and compelling marketing strategies that attract students and retain them while assuring the institution good ROIs out of marketing investments.

Job Responsibilities:

• Develop and implement a fully integrated marketing strategy to increase student enrollment and enhance the reputation of the university.
• Strengthen and manage the university's brand identity to ensure consistent messaging across all channels.
• Conduct market research analysis of student preferences, industry trends, and competitor position.
• Manage relationships with external partners, media, and advertising agencies to maximize exposure.
• Lead and oversee digital marketing campaigns on SEO, SEM, PPC, email marketing, and paid social.
• Oversee the university's website, social media channels, and content marketing strategy.
• Devise strategies to drive online traffic to the University Campus website.
• Explore the use of market-leading innovations and advancements in multi-channel communication to keep all our audiences aware, active and linked with the institution.
• Leverage data analytics to track campaign performance and optimize for marketing efforts.
• Use CRM and automation tools that are effective for engaging prospective students and nurturing leads towards making the final decision.
• Develop compelling content marketing strategies (blogs, videos, testimonials) to attract and engage with students.
• Controls the marketing budget and forms cost-effective strategies for maximizing ROI.
• Supervise, lead, mentor, and coordinate with the marketing team to ensure that all institutional goals are achieved.
• By understanding specific performance metrics to create a well-defined report and overall insight for leadership.
• As a key stakeholder, directing best practices in the field of digital user experience and content through industry best practices and empirical data actively contributes to the advancement of the institution's digital strategy.